![]() Once you’ve created a new business account, there’s still some work to do to make sure it’s optimized for success.Ĭompleting your profile is the next key step in ensuring that your account is discoverable and looks legitimate to users on Pinterest. The second option is to create a business account from scratch:Įnter your business information such as email, name, website URL, and then hit “create account.”Įither way, we highly recommend creating a business account to get the most out of Pinterest. Business accounts are better for marketing because they come with extra features, like Pinterest Analytics and Promoted Pins. First, you can covert an existing personal account into a business account. ![]() There are two options to create a Pinterest business account. If you’re just getting started with how to use Pinterest or you’re wondering how you can take advantage of exciting new features for businesses, this section will help get you up and running in no time. How to use Pinterest for business: Getting started The Promoted Pins a user sees are based on interests and activity on the platform (or because you visited an advertiser’s site or app).įun fact: 1 out of 2 Pinterest users have made a purchase after seeing a Promoted Pin. Promoted Pins are Pins that businesses pay to appear where users are likely to notice them. ![]() In Pinterest’s case, they are called Promoted Pins. Like many other social networks, Pinterest provides businesses with a robust set of advertising tools to get their content in front of new users. Keep in mind that Repins maintain the original source link of the content no matter how many times it has been Repinned. ![]() It’s important to remember that when a user Repins an original Pin, the user who first pinned the image will also get credit. Repin:Įven if businesses aren’t creating original content for Pinterest, they can still add a ton of value to their followers through Repins.Ī Repin is when a user adds a Pin to their own board while browsing Pinterest. You can make boards for anything and everything-save your recipes to one board and your dream vacation destinations to another.”īoards allow businesses and brands to curate their favorite content based on hundreds of topics and interests that users can quickly browse. Pinterest explains, “ Boards are where you save and organize your Pins. I like to think of Pinterest boards as a virtual version of an old-school cork board – allowing users to save their favorite pieces of content (Pins) in one place. You can save Pins you find on Pinterest or add new ones from your favorite websites.”Įach Pin typically contains an image, infographic, or video and a link back to the original source. Pins are a central part of the Pinterest experience and they are how users discover new content.Īs Pinterest puts it, “ Pins are visual bookmarks that you collect on boards. Let’s start with a quick overview of the various features and terminology you’ll need to know in how to use Pinterest to the fullest. Pinterest functionality is a lot different than what you might see on other social networks such as Facebook, Twitter, or LinkedIn. How to use Pinterest for business: Overview Schedule your eye-catching pins and save time with Buffer Reach new audiences, schedule content, and measure their performance with Buffer's Pinterest scheduling and analytics tools.
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